More buyers reach our whitening strips pages by searching for Oral-B strips than for Crest, and most of them are in the UK, Ireland, France, the Netherlands and Germany. That surprises people who know the product as Crest. This post explains the split, what the label actually says, and where a reseller can and cannot legally stock either one.
Same company, two names
Crest and Oral-B are both Procter & Gamble oral care brands, listed side by side in P&G's own brand portfolio [1]. In the United States, P&G sells whitening strips as Crest 3D Whitestrips through Crest's own site [2]. In Australia, the P&G strip on shelf carries the Oral-B 3D White name instead [3], and the same Oral-B-branded strips turn up in Asian and Gulf retail.
One thing we could not find: whitening strips as a current listed product on Oral-B's UK, German or French sites. As far as we can tell, P&G does not market a whitening strip to EU or UK consumers under either name. The Oral-B strips that circulate in those markets through marketplaces and general retail are imported stock, and the search demand we see from the UK is demand for that imported stock.
What the label says
The clearest source-backed number we found is on the Australian product. Oral-B 3D White Luxe Advance Seal Whitestrips, 14 treatments (28 strips), is labeled 5.25% w/w hydrogen peroxide [3][4]. Crest's own ingredient page names hydrogen peroxide as the whitening agent but does not publish a concentration, so we do not quote one for Crest [2].
Regional cartons can differ. Treat the Australian figure as a reference, not as a promise about the box in front of you. The concentration printed on the carton you are offered is the number that matters, and under EU and UK rules it has to be printed [5].
Where a reseller can stock a 5.25% strip
| Market | Consumer sale of a strip above 0.1% hydrogen peroxide | What that means for a reseller |
|---|---|---|
| Australia | Permitted over the counter up to 6% hydrogen peroxide, per the ADA's summary of the Poisons Standard [7] | Oral-B's 5.25% label sits inside the limit. This is the one major market where the product is a normal retail item. |
| EU, UK and Ireland | Not permitted. Above 0.1% and up to 6% may only be sold to dental practitioners, with first use supervised by one; above 6% not permitted in a cosmetic at all [5][6] | Neither Oral-B nor Crest strips are consumer products here. Dental-channel supply only. |
| GCC and Southeast Asia | Varies by country. Saudi Arabia requires SFDA cosmetic notification by a local importer before sale | Check your own market's rule first. See our note on customs and regulators by destination. |
We are not telling anyone how to work around a rule. You are the importer of record for anything you buy from us. Confirming the concentration on the carton, and whether it can be sold to a consumer, to a dental practitioner only, or not at all in your destination, is your compliance work before the stock moves.
Oral-B or Crest: which one to specify
If your market permits the product, the choice is mostly about what your customers search for and what carton language they expect. UK and European searchers type Oral-B. US and many Asian and Gulf searchers type Crest. Both lines ship each treatment as a sealed pair of strips, one upper and one lower, and both are sold in 14-treatment and larger cartons depending on the SKU. Specify the exact variant name and treatment count on your PO, not just "whitening strips".
What to check before you buy
- Variant and count. Confirm the exact SKU name and treatment count against the carton, not the product photo.
- Region-specific packaging and language. The same 3D White name covers cartons printed for different markets. Match the carton to the market you are shipping into.
- Concentration printed on the carton. Ask for a photo of the ingredient panel before you commit.
- Expiry date. On the outer carton and, where visible, on the pouches.
- Batch consistency. Ask for single-batch lots where consistency across a shipment matters to you.
- Invoice traceability. We provide purchase invoices for buyer verification. Ask before you commit to a quantity, not after.
Who buys this from us
Resellers, pharmacies and marketplace sellers in markets where the product is permitted, Australia and parts of the Gulf and Southeast Asia among them, buy Oral-B 3D White and Crest 3D Whitestrips from us as genuine Hong Kong retail-channel stock. We sell to buyers who already know their own market's rules and want a traceable, invoiced source of supply.
See the full range in teeth whitening strips.
Buying in bulk? Apply for a trade account and we release pricing on approval, usually within 24 hours. Apply for a trade account · Wholesale desk
References
- P&G, Brand portfolio (Crest and Oral-B listed as P&G brands): https://us.pg.com/brands/
- Crest, What are the ingredients in Crest 3D Whitestrips?: https://crest.com/en-us/oral-care-tips/what-are-theingredients-in-crest-3d-whitestrips
- Oral-B Australia, 3D White Luxe Advance Seal product page: https://oralb.com.au/product-collections/other/whitening/3d-white-lux-advanced-seal/
- Terry White Chemmart, Oral-B 3D White Advance Seal Strips 14 pack (ingredient and concentration listing): https://terrywhitechemmart.com.au/shop/product/oral-b-3d-white-advance-seal-strips-14-pack
- Regulation (EC) No 1223/2009, Annex III, entry 12, as retained in UK law: https://www.legislation.gov.uk/eur/2009/1223/annex/III
- HPRA (Ireland), How we monitor the safety of cosmetic products: teeth whitening: https://www.hpra.ie/safety-information/how-we-monitor-safety/cosmetics/how-we-monitor-the-safety-of-cosmetic-products/teeth-whitening
- Australian Dental Association, Policy Statement 2.2.8, Teeth whitening (bleaching) by persons other than dental practitioners: https://ada.org.au/policy-statement-2-2-8-teeth-whitening-bleaching-by-persons-other-than-dental-practitioners">